digital μαρκετινγκ Fundamentals Explained

digital μαρκετινγκ Fundamentals Explained

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Στη σημερινή ψηφιακή εποχή, οι επιχειρήσεις στο ηλεκτρονικό εμπόριο βασίζονται σε μεγάλο βαθμό στα κανάλια ψηφιακού μάρκετινγκ. Μέσω αυτών προσπαθούν να προσελκύσουν νέους πελάτες, να πραγματοποιήσουν πωλήσεις και να αναπτύξουν σχέσεις με την πελατειακή τους βάση.

Recurring interactions as a result of the customer lifecycle prompted by on the web and offline communications directed at strengthening the prolonged-time period psychological, psychological and physical financial investment a customer has having a model.

To really make it effortless to suit your needs, we’ve divided this web site into sections so that you can easily uncover what you'll need, and if you aren’t guaranteed of the phrase take a look at our comprehensive glossary of digital marketing phrases. 

Social media marketing is an essential A part of any contemporary marketer’s toolkit. It provides thrilling and efficient means to attach with customers by different sorts of content material.

Επίσης εξετάζετε εξωτερικούς παράγοντες, όπως καταστάσεις που μπορούν να σας προσφέρουν ευκαιρίες ή αποτελούν απειλές.

Content material media. These include things like different textual content and wealthy media formats for instance hosted and streamed movie and audio.

Digital technology. Picking out the marketing know-how or martech is employed to make interactive activities which include Web sites and mobile apps.

You can also generate appealing content to succeed in new audiences. So in case you’re struggling to engage a certain audience, make a qualified marketing campaign that just reaches that group throughout related digital channels.

Articles distribution. Main distribution activities which might be a vital Element of content marketing are paid out promotion of content material by ads, for example on Facebook, Google or LinkedIn, and cost-free natural promotion as a result of Search engine optimisation and social websites.

Όταν δεν φροντίζετε να αποκτήσετε νέους πελάτες, θα δυσκολευτούν να σας εμπιστευτούν. Και όταν αποτύχετε να μετατρέψετε αυτά τους νέους πελάτες, η επιχείρηση σας θα δυσκολευτεί να επιβιώσει.

Keep watch over the following significant marketing traits - It’s usually early adopters that reap the benefits of new systems and developments. Make sure you understand what’s occurring to get a first-mover advantage. 

The secret to KPIs is to deal with the metrics that issue. Avoid Self-importance metrics such as likes or responses on social media marketing channels. As an alternative, you must established obvious, motion-orientated KPIs that present measurable final results like conversion rates, revenue, and earnings - things that make a difference to The underside line.

The objective is to make an integrated experience so if a client works by using an occasion coupon or clicks on a social networking write-up, they will Use a pertinent and simple on the internet journey via your omnichannel ecommerce campaign.

Within just this wide digital marketing definition, there are various crucial channels and platforms that we'll introduce and share approaches and tactics for in read more the following paragraphs, along with the critical digital marketing KPIs and metrics for achievement.